Now Serving South Florida
So you’ve built a website. Maybe it looks pretty slick. You’ve got traffic trickling in. But for some reason… no one’s buying. No one’s signing up. And you’re left wondering, “What the heck is going on?”
Chances are, your site is making a few rookie (or even not-so-rookie) mistakes that are low-key killing your conversion rate. Let’s break it down, casually and clearly.
We live in the TikTok era. If your site takes more than 3 seconds to load, people are out. Like, immediately. Google even says speed affects your rankings. So if your site is dragging, you're losing traffic and conversions.
Fix it: Compress your images, use a fast host, ditch unnecessary plugins, and run your site through tools like Google PageSpeed Insights or GTmetrix.
Your call-to-action (CTA) should stand out like a neon sign. If someone has to scroll around wondering what to do next, you're doing it wrong.
Fix it: Make your CTA buttons bold, obvious, and action-oriented. Use text like “Get Started,” “Try It Free,” or “Book Your Spot.” Don’t overthink it—just make it easy.
Over half your visitors are on their phones. If your site looks like a janky spreadsheet on mobile, you're losing people left and right.
Fix it: Use a responsive design. Test everything on your phone. Seriously—just whip out your phone and scroll your own site. If it annoys you, it’s annoying your visitors too.
Pop-ups, sliders, auto-playing videos, 13 different fonts… it’s chaos. People don't convert when they’re overwhelmed.
Fix it: Simplify. Every page should have one clear goal. Cut the clutter and give users space to breathe.
No reviews? No testimonials? No trust badges? People don’t want to be your guinea pig.
Fix it: Add real testimonials, case studies, or reviews. Even a simple “Over 10,000 happy customers” line can work wonders.
You might have the best product or service ever, but if your copy is boring, robotic, or confusing, people bounce. Fast.
Fix it: Talk like a human. Address your visitor’s problems and show them how you solve them. Use words they actually use. Write how you speak.
Why should someone choose you over your competitor? If your site doesn’t scream that answer in the first 5 seconds, you’re toast.
Fix it: Put your value prop front and center—preferably above the fold. “We help [your audience] [solve this problem] without [this pain point].”
If your sign-up or checkout form is long, confusing, or asks for info you don’t really need, people will ghost you.
Fix it: Only ask for what you need. Shorter forms = higher conversions. Add autofill and error hints for bonus points.
If your site looks sketchy or homemade, forget it. People need to feel safe giving you their info or money.
Fix it: Add SSL (https), privacy policies, return guarantees, and trust icons. If you’ve worked with big brands, slap those logos on there.
If you’re just guessing what works, you’re flying blind. Data doesn’t lie.
Fix it: Use tools like Google Analytics, Hotjar, or A/B testing software to track what’s working and what’s not. Then iterate, baby.
Your website doesn’t need to be perfect—but it does need to work. Avoiding these common mistakes can be the difference between “crickets” and “cha-ching.”
Take a little time, make a few tweaks, and watch your conversions climb. You got this 🚀
P.S. Want a quick audit or second opinion on your site? Hit me up—I’m always down to help spot what’s killing your vibe (and your sales).